Description

A monthly educational series featuring relevant topics that will help navigate and impact your business. 

January: Brand 201:

February: Content 201

March: Marketing 201 

Choose 1 class or choose all 3.

Members: $45 each class or $120 for all 3

Non-Members: $55 each class or $150 for all 3

Networking time and a light breakfast will be provided. 

Brand 201 • Content 201 • Marketing 201 

You’ve built the foundation. Now it’s time to refine how your brand behaves, communicates, and moves in the room. The 201 Workshop Series is designed for Chamber members who’ve completed the basics and are ready to turn clarity into consistency without adding more noise, content, or chaos. 

BRAND 201

Behavioral Refinement & Messaging Depth

Your brand isn’t being audited anymore.

Branding 201 helps business owners correct brand drift, sharpen messaging, and strengthen positioning so their brand shows up consistently across Chamber visibility tools, introductions, and everyday conversations.

You’ll work through your brand’s D.R.I.P. framework:

• Distinction - what truly sets your brand apart
• Resonance - who your message actually connects with
• Identity - consistency across platforms and touchpoints
• Positioning - being chosen, not just seen

You’ll leave with:

A clearer, more consistent brand message

Refined positioning language that holds up everywhere

Stronger alignment between who you are and how you show up

CONTENT 201

Content Identity, POV Mastery & Signature Style

If your content feels inconsistent, the problem isn’t effort.

Content 201 helps you lock in a clear POV, refine tone and voice, and apply the R.E.A.L. framework so your content actually does its job.

R.E.A.L. Content is:

• Relatable - sounds human, not performative
• Engaging - builds connection, not just consumption
• Aligned - supports your brand behavior and offers
• Leveraged - reusable across platforms and Chamber tools

You’ll leave with:

A defined content POV grounded in R.E.A.L. principles

A recognizable voice your audience can identify instantly

A repeatable content structure that supports visibility and conversion

MARKETING 201

Alignment, Intent & Messaging Hierarchies

Marketing works best when it’s intentional — not reactive.

Marketing 201 helps business owners replace scattered marketing efforts with clear strategy, intentional messaging, and sustainable visibility pathways.

You’ll apply the S.I.M.P.L.E. framework to your marketing:

You’ll leave with:

Clear marketing priorities and defined channel roles

A behavior-aligned messaging hierarchy

A sustainable, Chamber-specific visibility plan

Phyllis Williams-Strawder, The Ghetto Country Brandmother®